Day 120/365: Grooming Day @ Essensuals Toni and Guy

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April 30, 2011

I am a Hair Salon hopper and the longest hair salon I kept my loyalty with is Studio 546 in 5F Shanrila Plaza Mall, Mandaluyong City. I consider Studio 546 as my “home” salon enjoying the loyalty discount and the celebrity rumors from my favorite stylist Je-Ho. The most expensive hair cut probably I had was here in the Philippines, somewhere in Greenhills, it sounds Japanese and I paid for 3,500 Pesos just for a haircut! He was a Japanese Stylist claimed to be expert in New York and why are they so expensive? He got this Japanese way of hair washing which is really relaxing and unique. It is similar to a head massage while shampooing your hair and it really feels good. Anyway, my grooming day depends on my moods and where I am on that day when I thought of a hair cut. Most often, I am preparing for an activity or gathering like work, party, reunions, or just the feel-good day.

My first try of Essensuals was in Trinoma and I had their Senior Stylist direct from New York City. It was like an interview-grooming day session for I have missed traveling to New York and I want to find out his Hair Art Styling goals for the Pinoys and Pinays. It was my first time to be introduced to how Essensual work as a company, what kind of trainings he did and his plans for the Philippines franchise, and how we Filipinos can be a hair style mecca of Asia .. Wow! I am definitely impressed. Kudos to you and still I kept my grooming day with Essensual in MegaMall Atrium.

Location: SM Megamall Atrium,Mandaluyong City, Metro Manila, Philippines
Telephone No: (632) 470-1806

Day 120/365: It's Grooming Time @ Toni and Guy Salon

About Essensuals:

Essensuals hairdressing was founded by the managing director of TONI&GUY, Toni Mascolo, who recognised that there was a unique opportunity within the hairdressing market for quality hairdressing at a competitive price. The essensuals operations programme is based on the tried and tested formulas of the highly-effective TONI&GUY training systems, brand development and marketing of the TONI&GUY hair products. Toni Mascolo was the mastermind behind the TONI&GUY international franchise programme and has a crystal clear comprehension of the essential elements required to create a successful salon business. The combination of his experience and vision for success has enabled him to design a unique franchise system for essensuals based on a proven track record. Toni, along with son Christian continue to have a hands-on approach to the franchise programme as a whole. The Mascolos inspect potential sites and are closely involved with all stages of a salon’s business development from lease negotiations, and the writing of business plans right through to opening and dayto- day running of the salons. All directors meet monthly with key people such as the essensuals General Manager and PR department to ensure they are kept fully in the picture, on all aspects of the company. Toni has a tight management network around him so that communication and efficiency runs at optimum level throughout the group.

The Mission is to offer expert hairdressing from highly skilled stylists in a relaxed and friendly environment. To create easy-maintenance styles and up-to-the-minute colour techniques to suit the individual and their lifestyle, whilst advising on easy-maintenance between salon visits. The Concept essensuals , being closely related to the TONI&GUY salon group, uses all the resources and experience of its mother company, yet maintains and promotes its own unique image and identity. The Philosophy To provide clients with ‘life’s essentials, superb haircuts, beautiful haircolour, nail and beauty solutions in a relaxed, fashionable, yet welcoming environment.’

Essensuals Services:

Essensuals hairdressing is the next generation of award winning salons from the TONI&GUY group. Offering expert advice on hairdressing in a relaxed and friendly environment, essensuals stylists are highly skilled in creating easy-maintenance styles to suit the individual. Our creative team is dedicated to interpreting catwalk inspired trends into wearable and commercial styles that fit the client and their lifestyle. essensuals believe that a client should be able to completely relax and enjoy their salon experience in the knowledge that they are in the hands of highly trained stylists with the benefit of having trained through the TONI&GUY education programme. Essensuals stylists create styles to suit clients personality and lifestyle as well as educating each client in perfect style maintenance between salon visits.

Beauty essensuals: Beauty offers clients the total concept in beauty therapy. The salons are designed to offer the ultimate in relaxation and the trained therapists provide an extensive range of treatments. These include skincare, eyecare, waxing, bodycare and nailcare and safe tanning alternatives. essensuals work closely with leading beauty company to ensure that each client receives individual attention and a personal beauty programme.

Make-up essensuals: philosophy is to create a unique image for their clients by providing them with their perfect life essentials. A great choice in cosmetics is crucial to the total image of the client.

Bridal essensuals: believes in providing every possible service to its clients. This includes a comprehensive Bridal Service. Brides-to-be are given a bridal consultation and receive advice on pre-wedding haircare and on styles that are applicable for their wedding day. Polaroid pictures are supplied with hairstyle trials. Advice is also available on makeup and skincare. essensuals regularly style hair on Bridal magazine front covers.

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