Day 119/365: Oishi Sponge Crunch and Menshealth

April 29. 2011

I am not a junk food foodie, but this is one of the snack food which I cant help myself to finish the moment I sit down reading my favorite magazine Menshealth. Weird? Yeah, it doesn’t jive Healthy and Junk Food? I am probably a sweet tooth person and loves chocolates, and why Oishi Sponge? Its crunchy on the outside and will melt on your mouth! It’s Yummy! So while reading some informative sections in Menshealth, try to skip the Foods and Diets for the meantime and just check on the pages that tells you how to lose weight, do your routinary exercises, new work-out techniques, and what are the testosterone booster! Yeah Chocolate is one of those 🙂 I am a Modern Alpha Male!

Day 119/365: Oishi Sponge Crunch Snack and Menshealth

About Oishi Sponge Crunch:

Product Name: Oishi Consume Crunch Choco Soaked Snack
Type of Product: Choco Soaked Snack
Flavor: Choco
Net Weight: thirty grams( 1.06 oz)
Date of Purchase: Sep 9, 2008
Ingredients: Sugar, Palm oil, Corn, Cocoa powder, Milk Powder, rice Potato Starch, Anhydrous Milk fat, Soy lecithin, Iodized salt, ( salt with Potassium Iodide), as well as synthetic Season( Vanilla), Contains: Milk as well as Soy
Manufacturer: Liwayway Marketing Corporation – Km . twenty-three Aguinaldo Hi-way, Anabu 1, Imus, Cavite, Philippines

About MensHealth:

From http://www.summitmedia.com.ph/media-kit/magazine/mag/menshealth

Target Market: Performance-driven 25-to-45-year-old men who are passionate about improving the physical, mental and emotional aspects of their lives
Circulation: 24,000-28,000
Pass-on Readership: 7
Total Monthly Readership: 192,000-224,000
Distribution: Bookstores, magazine shops, convenience stores
Cover Price: P140
Frequency: 12x a year
Size: 8.5 x 11 inches

Editorial Mission
100% USEFUL

Men’s Health is the ultimate guide for men who want to live their best life.

Men’s Health is a down-to-earth, how-to lifestyle magazine for performance-driven men who see life as a continuous school for learning how to maximize their own potential.

Men’s Health is the number one source for information for and about men. It’s a magazine for the active, successful, professional men who want greater control over their physical, mental and emotional lives. We give men the tools they need to make their lives better.

Every tip, phrase, sentence and article is relevant, credible, realistic and motivational. The magazine is well-rounded in the local context—by using Filipino talents and references. Its content is backed up by extensive research from both local and foreign resources. The magazine’s tips and workouts are doable—even with a working man’s busy schedule. Finally, Men’s Health inspires its readers to make a positive change not only for their own benefits, but for their loved ones and associates as well.

With an international network of over 40 international editions published in nearly 50 countries, Men’s Health is the largest men’s lifestyle magazine in the world. Our global readership of over 20 million has positioned Men’s Health as an authority in the men’s lifestyle magazine category, effectively reaching a performance-driven reader by giving him the tools he needs to make his life better, no matter where he lives.

Target Market

Men’s Health readers are men in their prime, and are passionate about improving the physical, mental, and emotional aspects of their lives.

The Men’s Health Man is a modern alpha male.
He is a natural leader and influencer. He often finds himself in a leadership position and he influences his peers on issues regarding health, fitness, sports and style.

81% say their friends often ask them for advice on health and nutritional issues
97% say that being healthy is their number one concern
89% like trying new workouts/sports/activities/food
90% are willing to pay a premium when it comes to their health
87% say that having a balanced life is important to them

The Men’s Health Man is driven and ambitious.
He is successful in his chosen field—whether in the board room or at the track. He is a corporate/business leader, a voice to be reckoned with and a loving partner—all rolled into one.

91% want to be successful in their career
64% are saving up for future plans/needs
63% want to set up their own business
55% want to buy their own house

The Men’s Health Man is style-conscious.
He is a trendsetter. He would pay more for products consistent to the image he wants to convey.

72% bought branded apparel and personal care products in the past six months

MORE ON THE MEN’S HEALTH MAN

He admires women who are feminine but at the same time intelligent and independent.
93% say that magazines are their primary source of health and wellness information
96% say that ads in MH provide useful information
96% trust the ads that appear in MH
92% actually use the products/samples inserted in the magazine
89% say that ads don’t get in the way of their enjoyment of the magazine (they are not intrusive)

Sources: 2009 UAI Nielsen Survey and 2010 Men’s Health Readers’ Survey

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