Day 7/365: Shirt and Scent by Ben Sherman

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January 7, 2011 (Friday)
Cannes Place, Ortigas
Pasig City, Philippines

TShirt by Ben Sherman
Hat by People our People
Designer Fragrance: Live Forever Eau De Toilette Spray by Ben Sherman

Shirt and Scent by Ben Sherman

No its not a Target T Shirt its Ben Sherman 🙂 and his famous tag line “Looking good isn’t important, it’s everything”

Ben Sherman is a UK Clothing Line that’s started since 1925.

1925 – Ben Sherman aka Arthur Benjamin Sugarman born in Brighton, UK.
1963 – Ben Sherman launches line of button down shirts.
1963 – The height of the Mod movement.
1964 – Ben Sherman opens showroom on London’s Carnaby Street.
1967 – Ben Sherman opens 1st shop on Brighton’s Duke Street.
1975 – Punk takes over the British music scene and Ben Sherman’s button down check shirts become an essential part of their attire.
1979 – The Who release their Quadrophenia album, reigniting the Mod movement.
1983 – Ska emerges as the soundtrack for a new generation of British youth, incorporating Ben Sherman as an essential element of their wardrobe.
1993 – Brit Pop captivates the British youth and once again Ben Sherman is adopted as the uniform of its frontrunners, Blur, Oasis and many more.
2001 – Ben Sherman’s kidswear relaunches.
2002 – Ben Sherman’s Womenswear line is launched.
2004 – Ben Sherman partners with Team Great Britain as an official sponsor of the Olympic Squad.
2006 – Ben Sherman produces a limited edition of their House Check shirt, reworked in collaboration with Junya Watanabe.
2006 – The Brands 1st USA store opens in New York, followed quickly by another in Los Angeles and Las Vegas.
2007 – Paul Weller designs a limited edition shirt, inspired by his Favourite ‘Bennies’ from the 60’s.
2008 – Launch of a Global Collection as well as the introduction of the Plectrum logo.

Ben Sherman dominates the men’s branded clothing market being the 4th largest casual wear brand in the UK. Their designs feature the “effortless cool” look, with the roundel and colors of the British Royal AirForce, often called the mod target that is their trademark logo branding. The product offer includes the popular button-down Oxford shirts that is featured in diverse fits and styles tailored for all men. To enhance the merchandise assortments available for the customer to complete their look are accessories such as belts, bags, formal footwear, casual footwear and sunglasses. Ben Sherman is now established as an elite lifestyle brand.

In the Philippines, Ben Sherman is available at Shangrila Plaza Mall Mandaluyong City.

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